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Scaling Your Cloud Site for the Christmas Traffic

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The Christmas  shopping season quickly approaches. A record amount of time and money will be spent online this year. Are your Ocean Cloud websites and web apps ready for the traffic increases you expect? Now is the time to prepare and we’re here to help you batten down the hatches! Here are some great optimization tips from our resident cloud experts to make this holiday season merry and successful!

Static Content- For the best performance we recommend migrating all static media files (images, video, audio, flash, etc.) to the CDN (Content Delivery Network) of your choice. We offer CDN integration with Limelight via our Cloud Files offering, but any CDN will work. This gives you decreased latency when accessing media as the content is cached and served by servers closest to their physical location.

Database Optimization – Many sites leverage the use of databases. For busy websites, databases can become a choke point if not properly optimized. Fine tuning all queries, creating indexes, (and engine type if MySQL) are all good ways of optimizing your database. If you are unfamiliar with database optimization it may be best to consult with a professional DBA (Database Administrator).

SSL – SSL may be right for you but should be used only when necessary. SSL traffic is encrypted and causes additional server processing time. We encourage you to pass only the traffic that needs to be secure to the SSL servers as the non-SSL clusters are more robust and are better equipped to handle traffic spikes. To accomplish this, create a sub-domain (e.g. secure.example.com) through which secure transactions are processed. This allows SSL traffic to pass through a separate location and provides customers with a visual cue that they are on a secure site.

Coding - The final piece of the puzzle is the code itself. Efficient code will always yield a better performing site. This is especially true when the site is very busy. Issues that aren’t evident during normal usage come to light when the site is busy. Reducing the number of external calls your code makes, reducing includes, reducing database queries, and making sure to verify any errors greatly helps.


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